How to Choose a Domain Name in 6 Easy Steps

choose a domain name

Choose a domain name that reflects your company’s brand and products or services. Consider what people might search when they’re looking for you online. Wouldn’t it be great if someone searched “local pizza restaurant” and found YOUR pizzeria?

You want them to find YOU, so make sure that the words in your domain match exactly what somebody would type into Google to land on your site!

You need to make sure that the domain extension you choose is appropriate for your website. If it’s a travel blog, then .com might be best. But if you’re blogging about knitting, then maybe .etsy or another top-level domain name would work better for what you want to do on your site.

Choosing a domain name is not easy! There are many things to consider when choosing the perfect name for your website. This blog post will take you through six easy steps that will guide you in making this important decision.

1) Brainstorm names: Once you have a few domain name options in mind, start brainstorming.

Brainstorm name
  • How would someone who is not familiar with our company find us?
  • What words should they type into their browser to get to our site?
  • Does anything catch your eye and make you think it might be a good name for the domain? If so, how do we pronounce or spell this word?
  • What you want your domain name to say about your company.
  • What do you want your domain name to say about the product or service?
  • How does it make people feel when they hear it for the first time?
  • Does it sound professional, catchy, modern and innovative? ​​​​Is there a story behind what you’re doing with this business that should come with the name?

There are also many tools/online name generators available which can help you in choosing domain name.

  • Instant Domain Search: This will instantly check to see which domains are available. Provide thousands of name ideas through its generator with not only TLDs but also other specific domains.
  • Name Mesh provides tons of different possibilities for a branded domain name. Simply enter your niche keyword, for example, Dog Food, and scroll down to the SEO section for a gigantic list of potential domain names. The SEO section should only provide .com suggestions which will help filter things down drastically.
  • Panabee is very similar, just enter in your niche keyword and you’ll get a list of suggestion.It offers various prefix and suffix ideas, as well as variations on the spelling. While they may not all be the best suggestions in the world, you can potentially get some good inspiration here. 
  • Daily Blog Tips have a huge list of potential suffixes and prefixes you can use for your branded word. This won’t automatically tell you if it’s available or not so you’ll need to take the ideas presented back to Instant Domain Search.

2) Register your domain with a reputable company.

It is very important to purchase your domain name from a reputable company such as and ​If you purchase your domain from a company that is not reputable, the chances of them going out of business are high and then all of your work will be for naught because there’s no guarantee that someone else can take over where they left off.

Recently, net4, a domain registrar went bankrupt and closed shop. More than 70,000 domain names are now not accessible. People are not able to use emails and access websites. You would never want this to happen to your business. So its very important to go with a reputable registrar.

3)How to choose domain name extension for your website


Although there more nearly 400 extension name possible but your first choice should be .com. This is the most popular and widely used extension name. It also is easier to rank for search engine without much competition from rivals. So, if you want a short domain name make sure that it ends in .com.

If you are targetting any specific country then you should consider a top-level domain (TLD) based on what country you are targeting for eg.,, etc.

The next best choice would be one of the new domains extensions like: .co or .biz. If your website is for business purposes then choosing a domain with these extensions will help signal to potential customers that they can trust your company.

You could also do research on which extension other companies are using and use them instead when naming yours so that there’s no confusion about what type of site they’re on. For example, if you are building a company website for “Pizza Hut” then a good choice would be .pizza

4) Add a keyword or two to make it easier for people to find your site while choosing your domain name.


Make sure that your domain doesn’t have any typos or misspellings. It’s going to be hard for people who are searching online if they can’t find a website because of something so simple as an extra letter in the URL. You should also include keywords that correspond with what your site is about in some way–it will help search engines index it more efficiently and accurately since there’ll be a direct match between text on the page and words inside users’ queries which means less work needed from them!

5)Avoid using hyphens, numbers, and special characters in your domain name.

They can be difficult to type and may make it more difficult for people to find your site when they’re browsing online. Hyphenated domains are difficult to remember and talk about. When a user is told about your business or domain name by a friend, the recipient might incorrectly type in the domain without hyphens. The user will more than likely forget to use them when entering it into their web browser. If a user misses even a single hyphen when typing your brand name, they are highly likely to end up on your competitor’s site or web page.

6)Use a search engine like Google to find out if there are any other websites with the same URL as yours before you register it.

This is especially important if you’re planning to create a new website for your business. Additionally, do a search on to confirm content history of the domain under consideration.

Choosing a domain is an exhausting process, one in which patience is key. Keep this in mind and take your time exploring potential domains; you’ll want to find the right name for yourself that will stick with you well into the future. Play around with tools and find something that suits your needs and preferences!And when you’ve made your decision, I strongly advise you sleep on it before making that final decision and progressing to the next stage because sometimes frustration takes over and you can make the wrong choice that you will regret.

Now that you know how to choose a domain name, it’s time for the fun part. You can now start brainstorming a list of potential names and register them with a reputable company like or This is going to be an important decision so make sure you’re thinking about what customers want when they search for products or services related to your industry.

Adding keywords will also help people find your website while choosing their domain name–but avoid using hyphens, numbers, and special characters in order to keep things simple (and have less chance of being copied). Once you’ve registered the domain extension for your website, use Google’s Domain Search Tool before registering any other websites with similar URLs as yours. We hope this guide has helped you find the perfect domain name for your new website.

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