If you are a small or medium-scale business owner, your website is likely designed to generate leads and sales. You may even have an extensive list of marketing strategies to drive traffic to your site, but do you know how many people can find it? Without a comprehensive SEO strategy in place, your company could be missing out on valuable customers who are actively searching for what you provide. In this blog post, I’ll be explaining the following: what SEO is? Why it’s important? And what you’re missing out on when don’t have an optimized website.
1. What is SEO
Search Engine Optimization is a technique that makes your online presence visible. SEO optimizes the searches on search engine platforms like Google or Yahoo with keywords and shows your name at the top of the list in the search engine result pages. While relatively inexpensive, this method of digital marketing can yield excellent results in the long term. SEO can help small businesses that may lack the funds for large-scale marketing campaigns, even the playing field, and compete with larger companies.
How does SEO work?
- A search engine crawls the internet to find and index content.
- When a site is indexed, it passes on an address that points back to your website so that when someone searches for what you offer, they can see your name at the top of Google’s list in their results page.
- The higher up on the list, the more likely a site is to be clicked.
If your company doesn’t have an SEO strategy in place and optimized sites, it will appear lower on Google’s search engine result pages. This can hurt your web presence significantly because you’ll not only lose out on potential revenue but also customers who may never find you from that point forward.
Types of SEO – On-page, off-page
Two of the most important parts of search engine optimization are on-page and off-page optimization.
On-page SEO is all about optimizing the content, site structure, tags, and keywords of a website to ensure that it ranks higher in SERPs with ease.
Off-page SEO or “link building” strategy includes getting links from other websites by way of guest posts, blog mentions, etc., and helps improve your ranking on Google.
The best companies should have a balanced approach to off and on page optimization by engaging in both tactics simultaneously. However, some businesses settle for an on-page strategy alone.
One of the major reasons for companies not giving themselves an off page SEO boost is because they are more concerned about getting their content out there than ranking higher in SERPs, but if you don’t have a properly optimized site then your time may be better spent elsewhere.
Importance of SEO for small businesses
SEO is a time-tested marketing strategy that has proven to be essential for small and medium companies looking to compete with bigger firms. You can’t compete with big corporations on ad budgets, but you can outrank them in the SERPs(search engine results page)
According to research, the top three SERPS are visited by 90% of people who use a search engine and click on links for their first stop in making an informed decision.
If you want your small company’s website to be ranked high enough so that it is one of those in the list of the top three SERPS, you need to have a reliable SEO strategy.
As Google continues to evolve and refine their search algorithm, it becomes more important than ever that your business stays on top of SEO trends like mobile accessibility and site speed optimization.
Let’s take a look at how doing the right SEO for small businesses will be beneficial for you:
1) Finding new customers
To be competitive in today’s market, you need better rankings and SEO is primarily all about improving your rankings in the search engine result pages. Better rankings in search results mean more visits to your site.
Visitors are more likely to click through links from higher ranking sites than lower-ranked ones which means you could get traffic from all over the world. More visitors equal more sales leads which is exactly what every business needs. You’ll be able to make more money because of the increased traffic and visitor engagement
This in turn means increased product or service sales, which is what every business owner is looking for. You can generate more revenue by getting better rankings on Google and other search engines.
2) User-Friendly Websites
Well-structured, clean, and uncluttered websites compel a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Highly relevant content (sales pages and blog articles) keeps your readers happy as they are more likely to answer their questions, solve their pressing issues and help them find exactly what they’re looking for on your site. On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high-quality information to their users.
3) Builds Trust With Your Audience
SEO also builds trust and credibility with your audience by providing relevant content that helps them solve their problems or make better decisions about products they are interested in. A website’s organic search visibility has been proven to influence its ranking for many popular keywords, so SEO benefits both customers and businesses who use Google as their primary search engine. If you’re not leveraging this opportunity, then somebody else will!
4)Better Conversion Rates
Seo-optimized websites loads faster, are easy to read and surf, and will display properly on almost all types of devices, including mobile and tablets. Easy-to-read websites are more likely to grab and hold attention from your readers or visitors – i.e. they’re likely to become your loyal customers, subscribers, and returning visitors. Easy-read websites tend to have a higher conversion rate as well, and searchers are more likely to visit pages that rank high in Google.
5) Build Brand Awareness
One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term. Small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related to their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.
6) SEO Is Relatively Cheap
SEO is relatively cheap in the grand scheme of things, and the payoff will be considered in terms of a brand’s benefit and bottom line. This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets to the more people it gets. Good SEO Implementation will hold long-lasting water for years to come. It will only be better with the more attention and investment it gets from you.
7) Reach A More Diverse Audience
Reach a more diverse audience. SEO is not limited to the English-speaking web, and can help businesses connect with audiences in other countries or those who are less fluent in English as their first language. SEO isn’t only for large companies or brands. It’s an opportunity for every business to get their voices heard.
Many small businesses think that they don’t need to be concerned with search engine optimization because their competition is all much bigger than them. This isn’t true, as even huge companies like Amazon are investing in SEO and it pays off for everyone who has a site which is optimized properly.
Your competitors could also have an under-performing website without you knowing about it – meaning there’s still room for your business to prosper by taking advantage of this opportunity !
What you’re missing out on when don’t have an SEO-optimized website?
Your site will not show up on Google or Bing searches!
Yes, that’s it!
And this is a huge issue because ~90% of all web traffic comes from search engine queries – so if people can’t find you they are likely to go elsewhere!
If your business is not on the first page of Google, you are missing millions in sales!
If you are not investing in SEO, your competitors will be.
They may also have an under-performing website without you knowing about it – meaning there’s still room for your business to prosper by taking advantage of this opportunity !
So if you don’t want your competition to take all the attention and focus away from you, then let’s do everything we can now to make sure that doesn’t happen!
You need a Google ranking at least one page higher than any competitor who is doing similar work as yours. Anything less means they’ll get more traffic and customers every day which could eventually put you out of business altogether!”
What can you do to improve your sites ranking?
There are two ways for small and medium-sized businesses to increase their search engine rank:
1) DIY – If you have the resources, time, and talent to do it yourself, go for it.
2) Hire an agency – Contact Us.
If you are planning to DIY, it is very important to have access to all the essentials and tools for your site.
The most common ones are: a domain name, hosting service, website builder software (like WordPress), social media profiles.
Hiring an agency might not always be necessary but when there’s so many things that need to be done at once it can save time and help avoid mistakes. That’s why we recommend going with the agencies who specializes in SEO marketing services rather than trying to DIY!”
SEO campaigns are built on intent – persuading your customers that what they’re looking for is available from you. This means that when someone searches Google for “accountants,” there should be a link at the top directing them to companies with accounting/bookkeeping services near their location. When people search Google, they want immediate answers–and so do potential customers who see your link! Get found before everyone else does it first by implementing strong SEO practices today. Contact us for a strategy session.